Superfridge is a fully managed in-store advertising/promotion service currently available in over 3,000 stores across the United States:
Superfridge combines three marketing tools that are traditionally purchased independently into one self-contained program that generates greater incremental sales volume than can be expected from the sum of its components.
Superfridge is a permanent part of participating retailers’ marketing mix. Different brands are typically scheduled every two weeks – keeping consumer interest at peak levels. Each event is timed to overlay a brand’s reduced pricing activity – maximizing brand and category sales.
Retailers support Superfridge.